Showroom

A project developed to define the Showroom in Lugano, Switzerland: the space’s brand identity is conveyed through a carefully orchestrated lighting design that guides visitors and establishes clear hierarchies between the layout, the exhibits, and product details. The selection of Egoluce fixtures combines accent lighting and ambient lighting, highlighting materials, colors, and display volumes without overwhelming the architecture. Light thus takes on a design role, organizing visual hierarchies and enhancing the experience of the space.